CLEMSON – Another Boulware at Clemson is heading to a national competition. Bailee Boulware, sister of former Clemson standout football player Ben Boulware, is part of a group heading to the 2017 Paperboard Packaging Alliance Student Design Challenge in Las Vegas, Nevada. 

The challenge is to design an interactive package for a fitness tracker. Students from all over the United States believe they have what it takes to successfully meet this challenge. Several Clemson students are part of this group and are eager to show off their skills and knowledge.

The students are part of Clemson professor Andrew Hurley’s Packaging Science 3200, Packaging Design Theory, class.  Hurley said this event is a “wonderful opportunity” for his students to meet with industry leaders and showcase their talents.

“Proper packaging is becoming more and more challenging,” said Hurley. “As products become more innovative, the ability to provide innovative packaging becomes more important. Participating in competitions such as this allows our students to practice what they have learned in the classroom. The students are able to apply what they have learned and create projects that are very similar to what they will be doing in their careers.”

“Competitions such as this bring context to theory learned in the classroom,” he said.

Clemson students traveling to the completion are divided into three groups. One group consists of Hannah Gorman of Columbia, Patrick Henry of Greenville and Samuel Marioni of Saint Matthews. Another group is Anna Chastain of Pickens, Jessica Martin of Charleston and Sarah Petro-Roy of Landsdale, Pennsylvania. The final group is made up of Boulware of Anderson, Tori Clougherty of Hartsville, Nicholas Richards of Chaplin and James Wingo of Clemson. Fitness trackers are wearable technology that can track data from miles ran to heart rate to calories burned and so on of the person wearing them. For the contest, package requirements included creating an interactive package (box) for a wristband tracker or a necklace tracker. The package must be used to store the product, as well as allow customers to try on the product.

Equipment the students used to create the packages include digital die cutters, a thermoformer and large format Ultra Violet printers.

Boulware is a member of the Tiny Whipped Conquerors group, which owns the Inclination Company. Their packaging design includes box with a window that is more rounded to fit the shape of a wrist. The window is thermoformed so that the tracker fits into it and is more secure and stable. Thermoforming involves using heat and pressure to shape material such as plastic.

“The thermoformed window makes our package different because it makes the idea of wearing the tracker more realistic,” Boulware said.

The thermoformed window came as a result a competitive analysis conducted by the group. After running this analysis, the group determined their package was not visually enhancing. They made a few modifications including giving it a thinner look with a more innovative, thermoformed window. In addition to the tracker, the group’s package design also holds its charger.

The three Clemson groups travel to Las Vegas in late September for the competition.