Black Friday Pricing Can be Tricky for Shoppers
Observer Reports
Black Friday is almost here, but let the buyer beware, all that glitters is not a good deal.
A recent study by WalletHub found that some retailers actually raise prices on the day after Thanksgiving as a Scrooge-like price gouging measure thinking holiday shoppers won’t compare the cost of gifts on that day.
Here are the results of the study:
JCPenney, Belk and Macy’s are 2024’s Best Places to Shop on Black Friday, offering an average discount of at least 57%.
Around 18% of items at major retailers will be more expensive on Black Friday than their current Amazon.com prices.
Jewelry will offer the most value on Black Friday 2024 relative to their current prices, while computers & phones are expected to have the least rewarding deals.
68% of people say Santa will be less generous this year due to inflation, according to WalletHub’s 2024 Holiday Shopping Survey.
Amazon, Target and Sephora top the list of 2024’s Best Gift Cards.
Consumers can save $200+ with one of 2024's Best Credit Cards for Holiday Shopping.
Some consumers already have access to little-known credit card benefits that can come in handy over the holidays, including price-drop protection and coverage for damaged or stolen items.
100% of store credit cards do not charge an annual fee, and the average card with an initial discount for new cardholders gives 21.19% off, according to WalletHub’s 2024 Store Card Landscape Report.
38% of the major retailers offering 0% financing use a dangerous feature called deferred interest, which has the potential to make holiday purchases up to 27.5 times more expensive than expected.
